A design that confronts society's dependence on technology with bold graphics and a provocative message. Originally created as an anti-ad campaign, it was later repurposed for Apple's software update. Retaining the tagline "keep your head down," the design draws attention to how technology reflects and reinforces our behaviors, urging reflection on our relationship with devices. Through its stark style and thought-provoking content, it confronts viewers with the realities of our tech dependence.