Smirnoff Infusions
Smirnoff South Africa: Smirnoff Infusions
As the art director for a TV spot for Smirnoff South Africa, I was tasked with utilizing pre-existing fruit stock footage along with newly shot and captured footage in South Africa for their Smirnoff Infusions drink. While the use of pre-existing footage was not necessarily the preferred choice, we worked with the client ask and leveraged our creativity to seamlessly blend the old and new footage together. The end result was a visually stunning and effective TV spot that showcased the unique flavors of the Smirnoff Infusions drink and increased brand awareness and sales.
Art Direction
Marcus Louis
Foot Locker
FootLocker: Holiday House Party
As the art director for the Footlocker holiday house party TV spot, I conceptualized and executed a visually dynamic campaign that showcased a variety of sneakers worn by popular rappers and unique personalities. Working closely with the creative team, I ensured that every detail, from the lighting to the set design, was perfectly executed, resulting in a captivating and memorable ad campaign.
Art Direction
Marcus Louis